Digital Real Estate Marketing: Virtual Staging, Tours and Apartment Finders
How agents and developers market properties faster with digital tools – before the first viewing appointment takes place.
Marketing Begins Before the Viewing
In real estate, the purchase decision is often prepared long before the first physical viewing appointment. Online listings, portals and social media are the first touchpoints – and this is where it is decided whether a prospect makes contact at all.
Digital marketing tools significantly improve the quality of these first impressions.
Virtual Staging: Digitally Furnish Empty Spaces
Empty apartments look cold and hard to visualize in photos. Virtual staging replaces physical home staging – faster, cheaper, more flexible.
Empty property photos become photorealistic, furnished rooms – within 24–48 hours. The results are AR-capable: prospects can place the virtual furnishings in the real space via smartphone.
Virtual Apartment Tours: View Properties Online
Virtual 360° tours enable online viewings anytime and anywhere – without scheduling, without travel. Particularly relevant for international buyers, investors and properties still under construction.
Tours are integrable via embed code into existing websites and portals. For new construction projects, virtual tours can be created based on architectural plans.
Apartment Finder: Interactive Marketing for New Developments
For projects with many units – apartment buildings, quarter developments – an interactive apartment finder helps find the right property. Prospects filter by size, location, price and availability and navigate directly to the virtual tour of their desired unit.
For Whom
These solutions are designed for agents, developers and property managers – regardless of whether it is a single property or a large new construction project. All tools are integrable via embed code into existing websites.